THE SECRET LIFE OF PLANTS PART II
'The Secret Life of Plants' Part II see’s Bleue Burnham exploring the deeper intelligence and sentience of the plant kingdom. Expanding this culturally foundational concept, the collection primarily examines the similarities and parallels between plant life and human life. It’s hoped that by bringing energy, focus and a more common understanding to the similarities and close relationship between human and plant, we can progress human interaction and care for the natural world. Key examples of the similarities include a plants ability to communicate, their ability to be aware of their surroundings and to grow better in the presence of emotional affection.
The campaign for the second phase of this collection sees a less intense focus on the seasonal narrative and instead, hybridises the seasonal narrative with the brand's focus of uniting naturalism with luxury.